The Drinks International Travel Retail Awards has extended its deadline for entries to 27 July, as it returns for its 16th year to celebrate innovation in the travel retail drinks sector.

Drinks International Travel Retail Awards trophy winners were announced during the Tax Free World Association exhibition in Cannes this week (October 19).

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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